Search Engine Optimization (SEO) is a digital marketing technique that aims to improve a website’s visibility and ranking on search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to drive organic traffic to a website, increasing the chances of generating leads and conversions.

SEO can be broadly divided into two categories – on-page SEO and off-page SEO. On-page SEO refers to optimizing individual web pages to improve their visibility on search engines, while off-page SEO focuses on external factors that influence a website’s search engine ranking.

SEO is a long-term digital marketing strategy that can help you increase your website’s visibility, drive traffic, and generate leads and conversions. While there is no single formula for SEO success, implementing best practices like on-page optimization, link building, social media marketing, and online reputation management can help you achieve your SEO goals.