What is email marketing?

Email marketing is the practice of sending commercial messages to a group of people via email. It is typically used to promote products, services, or events, as well as to build brand awareness and customer loyalty. Email marketing can be done in a variety of ways, including newsletters, promotional emails, and automated email sequences.

Why is email marketing important?

Email marketing is important because it allows businesses to reach their customers directly. Unlike social media or search engine advertising, email marketing puts your message right in front of your target audience. It’s also highly effective at driving sales – according to one study, email marketing has an ROI of 4,200%, meaning that for every dollar spent on email marketing, businesses can expect to earn $42 in return.